Parsons x Teen Vogue | Retail Marketing Assignment

Credit | Parsons and Teen Vogue

For this assignment, I had to find a compelling visual display in a retail store. Instead of going to a department store to find one, I chose to go to a local independent clothing retailer to see what they had done in their store. I went to Nude Boutique Inc., a contemporary women's clothing store.

I find their visual display to be very compelling because of the clean, crisp look that they have with the white background. Everything looks girly and chic. I think that they are doing a great job with their visual presentation and merchandising to attract customers into their store and get more sales.

xoxo,

Lisa-Marie

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Parsons x Teen Vogue | Course 4 Working in Fashion Media

Credit | Parsons and Teen Vogue

I just finished course four, Working in Fashion Media (this one has to be my favourite so far.) I loved completing the assignments, it didn't feel like school work at all. Every assignment had a benefit to help you break into the fashion industry.

One example was we had to create a digital cover for our portfolios that we have to make at the end of the certificate. This cover had to represent our personal, visual style that we had been talking about throughout the whole certificate and connecting to every topic.

Another assignment we had to do was, take a headshot to use on all of our social media platforms, so they all have the same consistent look and feel.

The last assignment we had to complete was a blog post about looking at the figures for our social media platforms. This helped me to come up with ways to how to attract viewers to my online content.

Overall, I loved this course and would take it again. I'm very sad that there is only one course left; the certificate went by very quick.

In about two weeks I will update you about how course five went, which I am the most excited for, Developing Fashion Marketing and PR Skills.

xoxo,

Lisa-Marie

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Parsons x Teen Vogue | Analytics Assignment

Credit | Parsons and Teen Vogue

For this assignment, I had to track the traffic on my social media sites. I chose to look at Blogger and Pinterest. Here are stats from Blogger:

Based off of the above pictures from Blogger I found that the majority of my audience is from North America with others from European countries. They also show that most of my audience uses Mac operating systems to access my blog.

Here are stats from Pinterest analytics.

The Pinterest analytics pictures show that every since I started to pin more after starting this course, the number of viewers and impressions have increased. I also found that other pinners repin my pins more. 

After completing this assignment I now know to create traffic on my social media I need to update regularly and consistently. For my blog, I plan to upload every Tuesday and Friday with different themed posts (i.e.) Item of the Week Wednesday and Fashion Friday. For my Pinterest, I plan to try and pin 10 things every day because the more pictures pinned, the better chance you have to be viewed repined.

xoxo,

Lisa-Marie

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Parsons x Teen Vogue | Course 3 Understanding Fashion Production

Credit | Parsons and Teen Vogue

I just completed the third course in the Parsons x Teen Vogue Certificate in Fashion Industry Essentials, Understanding Fashion Production.  This course was certainly the most eye-opening, in how the fashion industry operates. This course also touches on more of a business perspective than any of the other courses taken so far.

The assignments for this course were a little challenging for me as I had to make a mockup and a handbag, things which I have never done before.  But, overall I loved learning more about how things are made in the fashion industry.

I am now starting the fourth course, Working in Fashion Media (I am very excited for this one) and will update everyone in about two weeks when I am finished.

BTW - this certificate is just flying by, it feels like I just started yesterday!

xoxo,

Lisa-Marie

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Parsons x Teen Vogue | My Final Product Assignment

Credit | Parsons and Teen Vogue

This blog post is going to be about my final assignment for course three Understanding Fashion Production. For this assignment, I had to make a handbag based off of my mockup from the previous post. My theme for my signature handbag was watercolours and I did a watercolour striped pattern. I focused on the two different shades of blue (one looks kind of grey in the photo.) I also made a chart describing all of the costs that went into making this tote and listed a retail selling price. I chose $29.99 because I would make a profit of $8.38/handbag. The .99 cent ending indicates value. Customers would feel as if they are getting a deal (value for their money) on the handbag.

xoxo,

Lisa-Marie

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Parsons x Teen Vogue | My Mock Up Assignment

Credit | Parsons and Teen Vogue

Today I'm sharing my assignment for the third course in the Parsons x Teen Vogue Certificate, Understanding Fashion Production. For this assignment, we had to make a paper mockup of our signature bag before actually making one for our last assignment. We also had to include a chart with all of the costs and how much the bag would sell at retail.

xoxo,

Lisa-Marie

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Parsons x Teen Vogue | Production Standards Assignment

Credit | Parsons and Teen Vogue

This post is for an assignment for the Parsons x Teen Vogue Certificate, Course 3 - Understanding Fashion Production. This assignment is all about production standards in fashion. I went on a research trip to the most amazing place ever, the mall!

Well, I was at the mall, I tried on many different types of clothing; from different brands, styles, and sizes to see the differences in how things are made and produced.

So, when it comes to tops and dresses I generally fit into one size but, I could go one size up or down depending on the brand. Pants and skirts are different, I am usually just one size no matter what the brand is except with jeans. Jean sizes vary with different brands. Most of the time I have trouble finding jeans that fit both my waist and hips.

At Garage clothing, they have these boyfriend style tees and I get them in an XS/S because they fit loose and kind of big. I have four of them, all in the same size and when I compared them all I found that some have longer hemlines than others.

From doing this assignment I learned depending on the brand, clothing sizes will fit you differently and each identical item may be a little different because they have been mass produced. Also, I learned that you should always try on clothes before you purchase them and make sure they fit you properly. 

xoxo,

Lisa-Marie

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Parsons x Teen Vogue | Production Costs Assignment

Credit | Parsons and Teen Vogue

This post is for the Parsons x Teen Vogue Certificate, Course Three - Understanding Fashion Production. For this assignment, I have to look at the production costs for an accessory item I made for the last course. It was the ribbon bow bracelet. (shown below.)

Shown on the charts below are the costs to produce the ribbon bow bracelets. 

• The first chart shows the cost of the items purchased from a craft store and the minimum wage in Ontario, Canada. To make one of these bracelets after taking care of the production costs I would profit $4.29 from the retail selling price. 
• The second chart shows the cost of items purchased online and in bulk. It also has the Ontario, Canada minimum wage. For them to be mass produced after taking care of the production costs I would profit $8.59 from the retail selling price.

So, by searching for materials at a lower cost and making more bracelets in an hour I would double my profits per bracelet sold.

One thing I learned from this assignment was what designers and design teams need to take into consideration when finding materials to make their clothes/designs. They need to ask themselves questions like, "Is this sustainable?",  "Is there a way to make this item using less expensive materials so we can profit more?", etc. This assignment really accentuates the importance of the business mindset, that is needed to work in the fashion industry. 

xoxo,

Lisa-Marie

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Parsons x Teen Vogue | Course 2 Thinking Like a Designer

Credit | Parsons and Teen Vogue

I just finished course two in the Parsons x Teen Vogue Fashion Industry Essentials Certificate. This course was the one I was the most afraid of as I have never thought of designing. Turns out it wasn't scary at all, it was actually really fun! Out of the six assignments, one of them was making a printed piece of fabric and that had to be my favourite assignment. It was extremely fun to do and it was a great way to express my creativity.  Overall, I agree with the faculty and experts of the certificate when they said that everyone going into fashion needs to understand design and how designers operate because without them there is no industry.

I am now starting the third course, Understanding Fashion Production and will update everyone in about two weeks.

xoxo,

Lisa-Marie

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